Through market analysis, Exhibition Park determined that there is significant growth opportunity in terms of the events brought to Lethbridge. For example, the Potato Growers of Alberta, Canola Growers of Canada and the Cattle Breeders Association of Alberta (just to name a few) all currently don’t hold their annual conferences in Lethbridge because the Park doesn’t have the required amenities, despite having the majority of their operations in Lethbridge and Region.


One note on this is that this represents the steady-state operations model which according to the current construction schedule would be in 2024.